Online gaming software provider CryptoLogic Inc. has developed hit slot products based on casual games and Marvel Comics superheroes. VP - Marketing and Product Management Justin L. Thouin tells Inside Asian Gaming about his company’s commitment to creating “the most entertaining, authentic user experience possible”
Many point to the intensity of play at Macau casinos to support the claim that Chinese are the most hardcore gamblers in the world. It is true that notions of fate, luck and fortune run deep in Chinese culture, but another major reason for the gambling fervour in Macau is that the city is the stage for the release of a great deal of pent-up gambling desire.
Macau is, after all, the only place in China where casinos are legal. China recently introduced lotteries and video lottery terminals (VLTs), but before that the range of legal gambling options available to its population was severely restricted. It was only in mid-2003 that the Chinese government began progressively easing travel restrictions on mainland Chinese wishing to visit Macau, and unsurprisingly, since then, Macau has embarked on a heady casino boom.
As the Macau market matures—with newly opened mega resorts drawing a more diversified visitor demographic to the city, and mainland Chinese becoming more used to the realities of gambling— there will be a rise in gambling for the sake of entertainment, rather than battling with the house in search of riches. Slot machines will steal an increasing share of revenue from the baccarat tables, while even slot preferences will evolve away from the currently dominant high-volatility games to those that offer a more entertaining user experience. “Serious” gambling, by its very nature, is likely to lead lighter forms in terms of revenue share for perhaps decades to come, but those offering the best entertainment-based games should see a steady rise in sales.
The online gaming market, like the Macau casino market, is relatively immature, evolving fast and booming. While Macau was recently granted access to the bulk of its potential customers by China, the floodgates to the online gaming market have been shut by the US and many Asian jurisdictions, including, of course, China. The tide will eventually turn, however, and as with China’s introduction of VLTs or squeaky-clean Singapore’s legalisation of casinos, it could happen sooner than expected.
Hi joelsosmena! Thanks for your question! To place ads on the top or top left, you need to go to Layout, then Page Elements. You should see a template full of boxes where you can "Add a Gadget". You would then add the HTML/Java Script gadget which would have your html codes for your selected ads (google and bidvertiser for example provides this). Once you've added those gadgets, click and drag the rectangle boxes to the left or on the top of your BLOG POSTS (if you hover it will expand). You may need to change your template if you don't currently have a left-hand sidebar (try changing yours to a 3-column for example). Hope this helps!
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